Soul Cycle
SoulCycle is a 45-minute indoor cycling class that features high-intensity cardio, muscle-sculpting strength training, and rhythm-based choreography. It's branded as a powerful mind-body experience. The company has a strong online presence including class schedules, trainer bios and an apparel shop.
I was offered the opportunity to present a redesign proposal of current retail shop experience. The goal was to brainstorm elegant, innovative and user-friendlychanges that can be made to enhance the user experience and drive sales through a shop landing page & product detail page.
I was offered the opportunity to present a redesign proposal of current retail shop experience. The goal was to brainstorm elegant, innovative and user-friendlychanges that can be made to enhance the user experience and drive sales through a shop landing page & product detail page.
Landing page section 1
Landing page section 2
Landing page section 3
Product listing
Product detail
